How IKEA practices sustainablity to help save the planet — TED Talk

Mega-retailer IKEA, selling $30 billion worth of products worldwide to more than 690 million customers in 300 stores, is in a good position to make a huge impact and lead the way toward a more sustainable planet. In this TED talk, Steve Howard explains how: helping farmers grow more-sustainable cotton around the world, remaking classic products to use fewer, more easily recylable parts, and investing €1.5 billion through 2015 in renewable energy sources, notably wind and solar.

As he says: “… sustainability is going to shape society and the business landscape over the next couple of decades….”

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